Landscape, economics & bussines

The landscape is increasingly a cornerstone of local development and a prime economic resource, and not just for the sectors directly involved therein, such as the tourism and wine production industries. There are a plethora of innovative and entrepreneurial initiatives with the potential to generate employment, which draw their inspiration from the landscape. Moreover, many companies decide to set up in one particular territory rather than another, owing to the fact that the landscape affords content and meaning to their product. These companies are the primary stakeholders in ensuring that the quality and uniqueness of the landscape where they set up is upheld and enhanced, as it lends them added value that is nigh-on irreplaceable. The landscape’s potential to deliver competitiveness and to attract business and entrepreneurial opportunities is ever more palpable, provided it has not been trivialised or its identity has not been lost. And this applies both to the conventional economy and to alternative economic sectors. This international seminar shall bring together both of them, and the opportunity will be taken to compare various European experiences in this realm and to delve into the huge possibilities offered by public and private cooperation and patronage in this field.

Languages: Simultaneous interpretation will be provided (from Catalan to English)

Twitter: #empresapaisatge

How to arrive: Assembly hall. Maritime Museum of Barcelona. Av. De les Drassanes s/n, 08001 Barcelona. Metro: Drassanes (Line L3)

Organised by: The Landscape Observatory of Catalonia

Sponsorsed: Aigües Ter Llobregat (ATLL)

Participating: Barcelona provincial council